Research
Big part = researching company
Need to do research before I can figure out
what I want to ask them
Need to have my own opinions
Events of companies
1st hand resources are best but
if not possible, get receptionist to send something
persistent but polite
the more you know about the company and the
more interested you are the more they are likely to help
Think about the company and what you find
out before you think of a style of presenting eg. If talking to a typo company maybe
typo video
You can choose to focus on the design ethos
of the whole company or just part of it or someone who works there.
Video
Has to be a visual presentation
Try to find something out that wouldn’t be
in the companies promo video.
By next week;
three or four, possibly 5 companies of
interest
what is it about these companies that are
interesting?
why do I want to talk to them?
The more specific the questions, the
better.
Mother
I find all of Mothers adverts to be heartwarming or amusing. They always produce high quality adverts that seem unique and inventive. These adverts are the reason why I don't mind watching advertisement breaks.
I find all of Mothers adverts to be heartwarming or amusing. They always produce high quality adverts that seem unique and inventive. These adverts are the reason why I don't mind watching advertisement breaks.
Ikea- the joy of storage flying
t-shirts
It’s hard to find the perfect place to store all the things you love. Inevitably some of it ends up getting shoved under the bed, or stuck in a box in the attic.
In this spot we follow a collection of t-shirts as they journey from place to place looking for a home that’s right for them. We see them journey from the icy tundra, through various inhospitable environments, until eventually they find what they’re looking for: a home in a perfectly organized IKEA PAX wardrobe.
It’s hard to find the perfect place to store all the things you love. Inevitably some of it ends up getting shoved under the bed, or stuck in a box in the attic.
In this spot we follow a collection of t-shirts as they journey from place to place looking for a home that’s right for them. We see them journey from the icy tundra, through various inhospitable environments, until eventually they find what they’re looking for: a home in a perfectly organized IKEA PAX wardrobe.
This advertisement combines a journey
narrative with stunning visuals and high impact orchestrated music to make a
work of art. Like in all narratives, the
addition of high and low points creates a more interesting and captivating
storyline. Personifying the t-shirts to act like birds is innovative and by
using several examples of scaring the shirts off, they have created emotional
and sympathetic connection between the viewer and the advertisement. Using cold
and wet weather in the beginning also helps to make an emotional connection.
Most of the advertisement uses a pale colour pallet to make more of an impact.
The addition of the people works well to add nostalgia; the child chasing the
t-shirts reminds us of any time we have as children chased birds, the dismal
travelling days that make us fall asleep and the times that huge flocks of
birds make us stop and stare. The addition of a single t-shirt that is slower
than the rest not only makes the t-shirt personification more impactful but
also makes the viewer smile at the end when the last shirt finally makes it to
its destination.
The lack of typography means that the
viewer has more time to enjoy the narrative and visuals. Even at the end of the
advertisement there is not a lot of typography. This keeps it simplistic and
more memorable.
The sound effects combined with the music
make the narrative more realistic and captivating.
Moneysupermarket- epic strut
This advertisement is shocking and amusing. It doesn’t have much of a narrative; this is okay because it is meant to be a quirky, amusing advertisement. The use of close ups at the beginning help to draw the viewer in, especially the reactions on the extras faces.
Celebrating the feeling of saving money in his very own way; Dave and his shimmying are the stars of our latest spot in the series of Moneysupermarket's tongue-in-cheek ads.
Previous spots have featured a dancing African Bull Elephant and Snoop Dogg, this one not olny features Dave and his booty but the matriarch of reality TV herself; Sharon Osbourne.
"Dave darling, You're So MoneySuperMarket!"
This advertisement is shocking and amusing. It doesn’t have much of a narrative; this is okay because it is meant to be a quirky, amusing advertisement. The use of close ups at the beginning help to draw the viewer in, especially the reactions on the extras faces.
The vibrant colours help to emphasize the
humorous nature of the advert and the song that is used creates an amusing
contradiction.
The voice over is vital to not only the
company but also to introducing the advertisement to the viewers.
For me the use of backing dancers in the #epicstrut
part is not entirely necessary. It does however, emphasize how feminine the
main character “Dave” is.
I also don’t think that a celebrity was
needed in this advertisement as it makes an impact without one. The use of
celebrities in advertisements is to draw the attention of that celebrities
fans. In this advertisement they also used Sharon Osbourne to remind the
viewers what company the advertisement is for, not only verbally but also
visually.
Boots homecoming (boxing day ad)
Our heart-warming Christmas spot for Boots called "Homecoming" reminds us that Christmas is not just about gift giving, but an opportunity to celebrate the special people in our lives.
The Boots Christmas campaign runs across cinema, out of home, print, digital, DM and across social media uses #SpecialBecause. You can even 'shop the ad'.
The spot was directed by Noam Murro through Biscuit Filmworks.
This advertisement is nostalgic for such a
wide audience that almost everyone would be able to relate to it in some way. The
use of close ups and blurred backgrounds at the beginning set the scene well.
It emphasizes the fact that the characters are tired. Showing the clock turning
to midnight and having the date too helps the viewer to understand the advertisement
better. The fact that the characters are slow and forgetful subtly emphasizes
that they are tired and makes the storyline more believable.
The company is added into the video for
only a brief moment but it is the only shop that is open and the shot emphasizes
that. The side angle of the shot makes sure you focus more on the storyline
instead of the shop itself.
All through the advertisement you see
people falling asleep, which adds to the authenticity and continuity. The end
shows us the big surprise that we’d all been waiting for. The look on the
mothers face is heartwarming and helps to emotionally connect the viewers to
the family in the advertisement.
The lack of typography makes the advertisement
seem more authentic. At the end of the advert the typography is a simplistic on
brand font that is kept short and sweet so that the viewers don’t lose interest
at the most important part.
Using the alarm to start the advertisement
helps to accentuate the time. The lack of script does this too. The music used
is relaxing and smooth but the lyrics also make sense to this advertisement
too. The one or two voice-overs are short and help the audience to understand
the advert more.
Ikea beds (in the sky)
This latest campaign for IKEA explores the start and end of the everyday in the bedroom and bathroom and launches at a time when IKEA new UK standard size beds, mattresses and bed linen are now available in all stores.
The advert highlights how we spend all year thinking about a summer holiday when in truth, we’ll probably have our best night’s sleep in our own bed. It’s the bed in which we spend the other 50 weeks of the year that really matters, and when it’s perfect for you - nothing else comes close.
Voiced by actress Prunella Scales, the advert emphasizes that when it comes to bed, there really is no place like home.
The TV advertising is supported by an integrated campaign that brings to life the A to Zzz tips across a number of communication channels including VOD, radio, CRM, social, experiential and PR. These simple, easy tips help to improve the bedroom and bathroom by making getting to sleep, getting up and getting out of the door in the morning that little bit easier.
I think this advert is brilliant. At the start it shocks people seeing the woman jump off the bed and fall through the air. The whole concept of feeling like you're sleeping in the clouds is well thought out and masterfully put together.
http://www.motherlondon.com/
McCann
McCanns adverts are amusing and do extremely well to get their point across.
McCanns adverts are amusing and do extremely well to get their point across.
WELCOME TO McCANN LONDON
Hello, and welcome to McCann London’s
online home. We’re a full service communications agency that boldly goes where
no one has gone before. We explore strange new worlds and seek out new life
forms in order to create impactful and compelling work; helping our brands find
their place in the universe, and in people’s lives.
“Creativity without truth is nothing.
Which is why we’ve built our agency on both. Since 1927 we’ve made it our
mission to help brands discover their true story and communicate it in the most
impactful way possible. Because we believe that when a truth is well told it
changes things.”
Subway £3 lunchtime deal
In 2015, Subway wanted to spice up the £3 Lunch Offer with monthly guest Subs. So to highlight the great taste and value of these limited time Subs, we created a campaign that highlights the conflict between your Brain, who likes to save money, and your Mouth, who likes great taste. Because with the new £3 Lunch, they’ve finally found something they both agree on.
I like this advert, i'm not quite sure if it is because I am the target market or because I also have conflict between my brain and mouth.
In 2015, Subway wanted to spice up the £3 Lunch Offer with monthly guest Subs. So to highlight the great taste and value of these limited time Subs, we created a campaign that highlights the conflict between your Brain, who likes to save money, and your Mouth, who likes great taste. Because with the new £3 Lunch, they’ve finally found something they both agree on.
I like this advert, i'm not quite sure if it is because I am the target market or because I also have conflict between my brain and mouth.
Homepride #loveFred
Homepride brand mascot Fred is delighted to make a return to TV, radio and Twitter as the new and improved 6ft-something Fred, after a 15 year hiatus. Formerly a talkative and tiny animated character, Fred is back to help Mum make mealtimes a massive success with his crowd-pleasing cooking sauces. And this time, his painted on smile seems wider than ever.
I think this advert is playful but a little creepy and according to the social media buzz about it, i'm not the only one.
Homepride brand mascot Fred is delighted to make a return to TV, radio and Twitter as the new and improved 6ft-something Fred, after a 15 year hiatus. Formerly a talkative and tiny animated character, Fred is back to help Mum make mealtimes a massive success with his crowd-pleasing cooking sauces. And this time, his painted on smile seems wider than ever.
I think this advert is playful but a little creepy and according to the social media buzz about it, i'm not the only one.
Bisto Table billboard
At Bisto, we’ve always known family mealtimes are important. A recent study showed just how important. Family mealtimes reduce the likelihood that we’ll smoke, drink alcohol or take drugs. They even reduce the amounts of teenage pregnancies. And now family mealtimes have even become an official measure of national ‘happiness’. So - the more people we can bring together - the happier the nation. Which is why we’ve created the Bisto Together Project. A quest, to bring those who cannot be together, together.
I am slightly annoyed that I only just found out about this clever form of advertising. I would have loved to see it on the street with my own eyes. It is a great concept that I understand and promote. For me, this advert is very nostalgic.
At Bisto, we’ve always known family mealtimes are important. A recent study showed just how important. Family mealtimes reduce the likelihood that we’ll smoke, drink alcohol or take drugs. They even reduce the amounts of teenage pregnancies. And now family mealtimes have even become an official measure of national ‘happiness’. So - the more people we can bring together - the happier the nation. Which is why we’ve created the Bisto Together Project. A quest, to bring those who cannot be together, together.
I am slightly annoyed that I only just found out about this clever form of advertising. I would have loved to see it on the street with my own eyes. It is a great concept that I understand and promote. For me, this advert is very nostalgic.
Shreddies knitting nannas- online
2014 sees a new 360 campaign for Shreddies using the Knitting Nanas creative vehicle. The campaign, which launched with TV, was fully supported with other channels, including social content activity. The Nana’s Summer Holiday online films have seen the highest levels of engagement and shares to date on Facebook, which is currently the most successful page in the UK Cereal category.
I love that the "nannas" went around the country and spoke to members of the community. I think it is even better that it was filmed and put online. The concept of bringing mannas to the 21st century is great and their choice of nannas were obviously well thought out to make the short videos as amusing and entertaining as possible.
2014 sees a new 360 campaign for Shreddies using the Knitting Nanas creative vehicle. The campaign, which launched with TV, was fully supported with other channels, including social content activity. The Nana’s Summer Holiday online films have seen the highest levels of engagement and shares to date on Facebook, which is currently the most successful page in the UK Cereal category.
I love that the "nannas" went around the country and spoke to members of the community. I think it is even better that it was filmed and put online. The concept of bringing mannas to the 21st century is great and their choice of nannas were obviously well thought out to make the short videos as amusing and entertaining as possible.
Sony 4K TV petal volcano
In 2013, Sony Bravia wanted to launch their revolutionary new 4K television. To help them demonstrate the new level of detail and colour, McCann London made a volcano erupt with millions of colourful petals, rushing through exotic locations down to a Costa Rican village. Shot in surroundings that offer dramatic nature, landscapes and composition, the ad perfectly demonstrates Sony’s pioneering 4K technology.
Using petals to emphasise the colour and pixels on the Sony 4K television is an innovative idea. I love that they used such amazing landscapes and locations.
http://mccannlondon.co.uk
wearebulletproof
I like that wearebulletproof are creative but simplistic with their designs.
I like that wearebulletproof are creative but simplistic with their designs.
Branding Packaging
{comms}
“We believe great ideas change the world.
This belief underpins and unites all our work. You can see it in our delivery
and feel it in our thinking. It’s the very philosophy behind our name. When
creating an idea, we always ask… is it Bulletproof?”
“The most important thing to me is the
culture of our agency.
We are driven by a restless energy and fearless approach,
with an intuitive and truly entrepreneurial nature.
We shun the notion of experts and choose instead to be intelligently naive
which we believe makes the world more interesting; this allows us to be more
open in the way we think
and ensures our creative work is unrivalled.
Gush
Mundae - CEO & Founder”
Original Source- Skin Quench
Brief in brief:
Create the name, identity and packaging design
for an exciting new range of shower gels from
Original Source, which contain unique potent oil
beads that nourish, moisturise and revitalise the skin.
for an exciting new range of shower gels from
Original Source, which contain unique potent oil
beads that nourish, moisturise and revitalise the skin.
Our thinking and doing:
Our first challenge was to create a name that captured the powerful skin caring properties of the new product. After an extensive ‘All Senses Naming’ workshop we landed on Original Source Skin Quench, which truly expresses the idea of being showered and moisturised in one go.
The next challenge was to bring this to life in a way that reflected the Original Source brand positioning of ‘Intense Natural Experiences’, as well as embracing the bold and simple identity that Original Source has grown to be known and loved for by its avid consumer base.
The result is a design that heroes the impactful nature of the Original Source brand, while bringing the caring and moisturising properties of the new Skin Quench product graphically to life.
Ritz crackers- Redesign of the European Ritz portfolio
Brief in brief:
Redesign the European Ritz portfolio, harmonising the brand positioning across European markets and aligning to a coherent design that modernises the iconic Ritz brand, reinforces taste appeal and targets the relevant consumer needstates.
Our thinking and doing:
Bulletproof raided the vaults of Ritz’s rich history, analysed the present brand equities and looked to the future NPD for the Ritz brand. This gave us great insight into the product dynamics and visual equities, as well as the inherent nostalgia surrounding this iconic brand; whatever the design solution don’t lose what makes Ritz, Ritz.
With the added complexity of each European market having different brand perceptions and consumption rituals, Bulletproof created a harmonised portfolio design that engages with all consumers on a simple yet iconic level, while staying true to the Ritz heritage.
Inspired by Ritz packaging from the 1950′s, the new design is a timeless classic which heroes the much-loved Ritz cracker. Strong shelf presence is assured through the bold pack architecture system that can flex easily across the portfolio of products.
Cadbury Dairy Milk- Marvellous Creations
With the added complexity of each European market having different brand perceptions and consumption rituals, Bulletproof created a harmonised portfolio design that engages with all consumers on a simple yet iconic level, while staying true to the Ritz heritage.
Inspired by Ritz packaging from the 1950′s, the new design is a timeless classic which heroes the much-loved Ritz cracker. Strong shelf presence is assured through the bold pack architecture system that can flex easily across the portfolio of products.
Cadbury Dairy Milk- Marvellous Creations
Brief in brief:
Launch a new chocolate bar that disrupts category conventions while remaining true to the brand essence of Cadbury Dairy Milk.
Our thinking and doing:
We wanted to smash the mould of conventional chocolate category cues and let the world marvel at the new Cadbury Dairy Milk creation. To get this show on the road, all aspects of the brand were approached from an unconventional angle. The final brand identity, packaging design and variant naming choreographed under an ownable circus theme and distinct Cadbury Dairy Milk cues resulted in a simply marvellous creation!
Strongbow Dark Fruit
3
Brief in brief:
It’s simple, we needed to herald a new era in the life of Strongbow by creating a natural evolution of the brand into flavoured cider. To ensure the successful design retains the power and masculine pride of the parent brand; it’s a new more premium product offering an intriguing new variant aimed to evolve Strongbow beyond tribal drinkers and futureproof the brand into the rapidly evolving cider category.
Our thinking and doing:
The default option would be to follow the mass of ‘me too’ overtly flavoured, craft ciders… we felt it wasn’t about that. The successful design was about creating
a credible, upscale option for everyday cider drinkers with a powerful, masculine positioning. We needed to create an evolution to strengthen the brand heritage not dilute it. How? By staying true to our distinctive architecture and branding, adding differentiation through subtle colourways and introducing the matte charcoal finish to deliver masculine and premium
cues. The deep purple and berry iconography aids flavour communication and ultimately drives desire and demand amongst a new generation of cider drinkers!
a credible, upscale option for everyday cider drinkers with a powerful, masculine positioning. We needed to create an evolution to strengthen the brand heritage not dilute it. How? By staying true to our distinctive architecture and branding, adding differentiation through subtle colourways and introducing the matte charcoal finish to deliver masculine and premium
cues. The deep purple and berry iconography aids flavour communication and ultimately drives desire and demand amongst a new generation of cider drinkers!
Coca-Cola Olympics 2012
Brief in brief
Take our part in history and create a visual campaign for Coca-Cola to ‘Move to the Beat’ of the Olympic Games 2012.
It was our challenge to bring to life the Coca-Cola and Olympic Games worldwide partnership, that has existed since 1928, creating a visually iconic story on both a global and local stage.
Our thinking and doing
Spring boarding from the core creative idea ‘Move to the Beat’ we created visually engaging and iconic designs, which were communicated across all
touchpoints; consumer, shopper and out of home.
By visualising the essence of this amazing event we brought Coca-Cola to the heart of London 2012 and took a place (visually) in history.
touchpoints; consumer, shopper and out of home.
By visualising the essence of this amazing event we brought Coca-Cola to the heart of London 2012 and took a place (visually) in history.
http://www.wearebulletproof.com/our-work/
Initial video ideas
Typographic display
Motion graphics
Timeline
5th March New brief
12th March Choose minimum of 3 companies to research
19th March Research 3 companies
26th March Research 3 companies + brainstorm unique
questions
2nd April Informal crit/feedback session
9th April Finish researching + create questions +start contacting
16th April Contacting (Plan B if no responses)
23rd April Finish interviews/first hand research
30th April Work on video
7th May Submission
Questions
Background- family/education/experience
Work- Colleagues/ clients/ briefs
Advertisements- That 'one' special advert/ Watch or fast forward?
Inspiration
Entertainment
Possible contacts for Mother
Chris Bosher - Strategist
https://www.linkedin.com/profile/view?id=170750777&authType=name&authToken=Bhcw&trk=prof-sb-browse_map-name
Katie Mackay- Joint head of strategy
https://www.linkedin.com/profile/view?id=20135804&authType=name&authToken=h9xx&trk=prof-sb-browse_map-name
Dan Broadwood- Strategist
https://www.linkedin.com/profile/view?id=123357097&authType=name&authToken=NUmr&trk=prof-sb-browse_map-name
James Fraser- Strategist
https://www.linkedin.com/profile/view?id=123357097&authType=name&authToken=NUmr&trk=prof-sb-browse_map-name
Interviews with mother
Mark Waites- Founder and Creative Director
MW: …for a student to come in and have a book full of billboards and 30-second TV ads shows that they’re not really living in the real world. This is some kind of advertising heaven as it was. I’m 45 years old, and I’m looking for kids to teach me things. Because I know there’s a whole bunch of really exciting things happening out there that I’m not invited into. And they don’t happen on billboards and TV commercials like they used to. They happen on websites, and in discussion groups, and on the Internet. I’m looking for work that could live in the real world, and that, I think, will contribute and will make a difference to a piece of business. I think that’s one thing: everything we do, as well researched as it is, and as much research and development that clients have done with their new products, it’s always only ever going to be a shot in the dark.So what we do is—and we’d like to think we’ve become pretty good at it—looking at something and going, “I’m going to guess that that’s going to work. I’m going to guess that that’s what the audience wants to hear about a product that they want to buy. And that’s playing out in an environment or in a way that I think they’re going to really like and engage with.” And we apply that as well when we’re looking at student books. And it’s the same when we judge advertising and marketing awards. We don’t know anything about that brief, we don’t know anything about that product, and we don’t know anything about that market, but I’m guessing that that idea will sell. We do it a lot. Right or wrong, and that will be employed when we’re judging a book.But then again, you know what? If a kid came in here…and it would be to their detriment if it was all 30-second ads and billboards, but if every billboard looked brilliant and every ad was brilliant and it was like Cliff Freeman on his best day, you’re not going to overlook that talent. Because, and that’s the other thing I think, is something that I’ve said a couple of times: we’re never looking for the finished product. But there has to be enough of that special thing there—the basic substance, whatever it is—to work with.
WS: And last question, do you have any tips for someone who’s just starting out?
MW: Just be great. And work really hard. I say this to kids all the time: “Look around your group. There’s 20 or so other students in your year…that’s your competition. But then there are 40 other classes like this meeting at this moment in England, that’s your competition. And in Sweden, France, America, Brazil, and they all want to work at the same few agencies. They’re all going to New York and want to work for the same few agencies. They’re coming here and wanting to work for the same few agencies. And they’re going to Amsterdam, and wanting to work for the same few.” It’s a really, really crowded market. And they need to understand that in order to understand just how hard they’ve got to work to get in any of those shops. Very few people are going to be so smart that they don’t have to work at getting a job. Everyone else is going to have to put in lots and lots of energy, just working to get a start.
WS: Do you think it’s getting harder and harder?
http://breaking.in/advertising/mark-waites/MW:Yeah. Maybe it’s always been hard. But from where I am it just looks like it’s so much hard work. I think the world’s opened up now. I think that, to my last point, kids from over the world will now compete for jobs here, whereas at one time it was kids from all over the UK, and maybe one or two…some bizarre waifs and strays who just landed from Australia or Singapore. Now I think that, with the Internet, it’s really opened up. But then I think there are opportunities. I think there’s an opportunity now for kids to come in and tell a couple of old farts like me and him what it’s like out there. Just how people are consuming messages and advertising and where one thing ends and the other starts as well…it’s a whole new world out there. Nowadays you need an online product, don’t you? Some people say, “Oh, we’re going to have a game.” And then Nike came along and said, “Actually we’re going to do Nike+.” And that’s an online version of Nike and it’s a contribution to that environment. And it’s not like, “We’ve got cool jeans, and we’ve got a 10 million dollar budget, we’re going to do some cool ads.” It’s just not that easy anymore. So I think there’s an opportunity for people to come in and tell us how it is because I don’t think we know. Well, we don’t know enough. That’s what I think.
2006 interview
http://www.campaignlive.co.uk/news/605425/
The idea of one long table helps to create a more family based atmosphere and forces everyone to interact with each other more. The lack of hierarchy in seating positions creates a more friendly place to work. The idea of making people move where they work every few months keeps the employees on their toes and makes sure that they interact with different people to help ideas and creativeness flow.
Setting the scene inside Mother;
What does it smell like?
What does it sound like?
What is the temperature like?
What does it taste like?
What do you see?
Getting to know the person;
What is that one tv advertisement that you remember and why?
Do you skip advertisements breaks?
Do you watch the bad advertisements to analyse them?
Would you prefer to make a bad advertisement that is remembered or a good advertisement that is forgotten?
After setting up a Linked In and Twitter account to communicate with the employee I had chosen to interview, I messaged him.
My back up plan;
Interviewing viewers. Questions start with advertisements as a whole then focus on Mothers advertisements.
The questions;
What is the one tv advertisement that you remember and why?
Would you prefer to watch a bad advertisement that you remember or a good advertisement that you forget?
Do you skip advertisement breaks? why?
Focusing on Mothers Money supermarket- Epic Strut;
Do you like this advertisement?
What is your opinion on this advertisement?
Focusing on Mothers Ikea- The joy of storage;
Do you like this advertisement?
What is your opinion on this advertisement?
Focusing on Mothers Boots- Homecoming;
Do you like this advertisements?
What is your opinion on this advertisement?
All three of the previous advertisements were created by Mother London.
After seeing these advertisements, what do you think of Mother as a company?
Results that i will use in the video
1.
Muller rice- Remix
Because a family member watched it and then
said “it’s not muller” even though it stated it was
The BT- Beattie adverts
Because for a long time I didn’t understand
that the woman Beattie meant BT
HAS- Hey Jus’ Say
I only figured out that it was saying HSA
after seeing the adverts for a week
Compare the Market- Meerkat
After the first advert came out, all anyone
was saying was “compare the meerkat” or “simples”.
Cadbury- Eyebrows
For a while my friends and I would try to
move our eyebrows like the children in this advert, without much success.
Asda- Asda price adverts
Every time anyone would say Asda people
would slap their back pocket twice.
Coca-cola- Holidays are coming
It was never officially Christmas until we
saw this advert.
Money Supermarket- Epic strut
I really, really, really can’t stand it
2.
A good advertisement
The bad ones seem so bad that they really
annoy me
A good advertisement
The bad ones get annoying songs or jingles
into my head
A bad advertisement
I like to analyse why I think it is bad
A good advertisement
It is easier to sit and watch when you’re
waiting for the show to come back on
A bad advertisement
They’re amusing
A good advertisement
I don’t think I’d forget a really good
advertisement
A good advertisement
A bad one winds you up
3.
Yes
I want to see the programme not the adverts
No
I like to use the breaks to do other
things, like get a drink.
Yes
Sometimes you get to see five or ten
minutes of what you’re watching then another advert break will start
Yes
I’m not interested in what the adverts are
selling
No
Sometimes there’ll be an advertisement
about a new show
No
It annoys my dad when advert breaks come
on, it’s funny.
Yes
They wind me up
4.
No
Yes
No
No
Yes
Yes
No
5.
It’s creepy
It’s funny
It makes me cringe
I don’t like the song
It’s cleverly thought out
It’s rare to see a shockingly amusing
advert
It’s annoying and creepy because it’s not
normal
6.
Yes
Yes
Yes
No
Yes
Yes
No
7.
I like the personification used
Everything works well together
It reminds me of when I used to chase birds
as a child
I don’t like adverts
It’s just a good advert
I like that it uses really strong visuals
It’s a good idea and effects but I’d don’t
like the thought of my clothes flying around the world.
8.
Yes
Yes
Yes
No
No
Yes
Yes
9.
It’s very heartwarming
It shows the Christmas spirit
It reminds me of my family and how close we
are
There are too many Christmas adverts
It makes me feel lonely
It’s different from all the Christmas
adverts that make you dread Christmas
It shows you what a family should be like
10.
Mother must be a very successful
advertisement company
I don’t like adverts but at least Mother
tries to make them interesting.
There must be a lot of diversity in the
company
Mother obviously has employees that are
family orientated but love a laugh
It must be full of creative thinkers
They make strange adverts
They could do better. The effects are good
but some of the ideas are random and don’t always make much sense.
Unfortunately the amount of questions I had would not fit into the 180 seconds that i had. I chose to put the more important questions into the video.
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